The Ascott Limited Announces Landmark Signing ofThe Crest Collection in Riyadh

The Ascott Limited, in partnership
with Homod Altheeb Holding, is bringing The Crest Collection to Riyadh, marking
the brand’s debut in Saudi Arabia. Located in the prestigious An Nakheel district, this high-end property will feature elegantly
designed rooms, luxury amenities, and first-class facilities. The project aligns with
Saudi Arabia’s Vision 2030, reaffirming Ascott’s commitment to growth in the
Kingdom and enhancing Riyadh’s position as a global tourism hub.

 

Riyadh, Kingdom of Saudi Arabia – 7 February
2025 – The Ascott Limited, a leading
international lodging operator, is proud to announce the
signing of its first The Crest Collection
property in Saudi Arabia, in collaboration with Homod
Altheeb Holding. Located in Riyadh’s prestigious An Nakheel district, this landmark
development marks a significant milestone in Ascott’s rapidly
expanding regional
portfolio and aligns with Saudi Arabia’s Vision 2030
to elevate tourism across the Kingdom.

The
signing of The Crest Collection in Riyadh also represents
a pivotal step in the brand’s international expansion, further solidifying its
reputation for excellence in global hospitality. Joining renowned locations
such as Paris, London, Tokyo and Singapore, the Riyadh property
underscores The Crest Collection’s dedication to delivering distinguished
experiences in prominent destinations worldwide.

Set to open in January 2028, this opulent 5-star development will feature exquisitely designed hotel rooms, serviced
apartments, and suites, catering to both leisure and business travelers. Guests will experience an array of premium amenities,
including specialty dining restaurants,
a signature ‘Reading Room’ lounge and café,
and comprehensive wellness facilities
featuring a pool, gym, and treatment rooms. For business travelers, the property will
also offer state-of-the-art meeting and multi-functional spaces, making it a prime destination for corporate and social gatherings.

Strategically located on King Fahd Road, the property is surrounded by key commercial and lifestyle hubs, including King Abdullah Financial District, Riyadh Digital City, and Kingdom Tower. In addition, high-end shopping destinations such as Gallery Mall and Al Faisaliah Mall are just a short drive away, placing the property at the center of Riyadh’s vibrant urban landscape with excellent connectivity.

Vincent Miccolis, Managing Director for The Ascott Limited, Middle East, Africa, and
Turkey, said: “This iconic project marks an exciting milestone for The Ascott Limited as we debut The Crest Collection in Saudi Arabia, further strengthening our growth and presence in the Kingdom. Renowned
for its exceptional properties that blend the heritage of a destination with unique character and sophistication, The Crest Collection epitomizes bespoke
hospitality. Partnering with the esteemed Homod Altheeb Holding, we are proud to bring a property of timeless elegance, prestige and excellence to Riyadh’s burgeoning hospitality landscape.”

Mohammad Homod Altheeb, Vice Chairman of the Board of Directors, Homod Altheeb
Holding, said: “We are pleased to partner with The Ascott Limited to bring the first The Crest
Collection to the Kingdom of Saudi Arabia. This landmark development highlights
our shared commitment to advancing Saudi Arabia’s Vision 2030. With its prime
location, sophisticated design, and world-class amenities, this property will set a new benchmark for hospitality in Riyadh, further
solidify the city’s reputation as a premier global destination, and contribute
to Homod Altheeb Holding’s expansive vision in hospitality and tourism.”

This prestigious development reflects the unique heritage and timeless sophistication of The Crest Collection, providing an elevated experience for discerning guests and redefining hospitality excellence in Saudi Arabia.
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About Homod
Altheeb Holding

Homod Altheeb Holding was
established as an extension of Homod Abdullah
Altheeb’s endeavours, which began in 1979. Starting as a small establishment in the construction sector, the company grew and
evolved into a holding group that now oversees several
specialized companies. This
success is attributed to its effective management and over 45
years of extensive experience. The group has successfully expanded its
investments into diverse fields, including trade, industry, real estate, hospitality
services, and petroleum services, all while maintaining a steadfast commitment
to innovation and quality in every aspect of its operations.

In 1979, Homod Altheeb stood at
the threshold of his first dream, fueled by ambition and a determination to
pave a path to success. His journey began with Theeb Contracting, laying the foundation
for a structure that would grow with time. Step by step, he expanded his
horizons, diversifying his ventures and building an innovative investment
portfolio that left a notable mark

across various sectors. Today, Hamoud
Altheeb Holding stands as a beacon of innovation and excellence, with its reach
spanning vital industries that support the national economy, localization, and
enhance the quality of life for individuals and communities. This success was
not a matter of chance, it was rooted in high-quality internal systems,
exceptional external dealings based on trust and professionalism and a
forward-thinking approach. Through this pioneering mindset and a commitment to
development, Homod Altheeb Holding has built a diverse and innovative
investment portfolio. It actively contributes to the national economy and the
well-being of society by adopting top-tier internal systems, exceptional
external practices, and precise operations that align with

the highest standards.

Homod Altheeb Holding is one of
the leading companies in corporate management of holding and investment
companies. (Management and operation of hotels, furnished residential units,
chalets, car rental, real estate development and general construction of residential
buildings, roads and real estate rental, operation of gas stations in various
cities of the Kingdom and on the quick roads associated with them,
transportation of burns, investment in securities inside and outside the
Kingdom, transport and logistics, agricultural sector).